- WHY RED & CO
Honestly, there’s no way to pinpoint a month or a specific period of time when you should sell. You’ll hear a lot of people say that spring/summer is a good time to sell; however, this isn’t always true and shouldn’t be taken as gospel. The best time to maximise your sale price is when there is little to no competition in the market. Look in your suburb or area and determine what is on the market and how long other properties have been on the market. Our sales agents can help you gather this information.
This depends on a variety of factors. Time on the market can be influenced by things such as:
Our agents will be able to tell you how long other properties similar to yours have been in the market for and how long their recent sales (or rentals) were on the market for.
Firstly, you need to identify the target market for your home - is it being purchased to turn into a family home, to renovate and upgrade or to become an investment? Once you know who you are targeting, you can tailor your marketing strategy to attract these types of buyers. The strategy you use will affect the wording on your advertising and which marketing channels you advertise on.
In our experience, it’s often worth doing some work on the property before it goes up for sale. Simple things such as painting walls and replacing blinds can make a massive difference to the appearance of the property without breaking the bank. However, it is possible to overcapitalise (spend more money on the property than you will add in value), so don’t go over the top. You don’t need to add a deck and retile the roof - if you stick mainly to cosmetic touches, you’ll get a better sale price in most instances.
This depends on who your target market is. If you’re targeting a family, styling a home will make a difference because it helps buyers to build an emotional connection with the property. Therefore, you want to decorate it to look like a family home so they can really envision themselves living there. On the other hand, investors don’t get emotional and tend to focus on the numbers so in that case, it’s not worth styling the home.
Each method of sale has pros and cons so you need to consider the type of property you are selling and what the market is doing.
Private treaty is the most common method of sale in Brisbane. It is most popular in areas where demand is low and the likelihood of multiple bidders at auction is low. This method also tends to be popular for investment properties as investors prefer to keep marketing costs low and demand for investment properties such as units and apartments aren't high.
Auctions work well in high demand areas with a lot of buyer interest. Multiple competing bidders on auction day will definitely drive the price up. Auction is also an effective method for selling family homes where buyers can form an emotional connection to the home. Emotional buyers will often outbid the competition and pay above market value.
We hire experienced, enthusiastic and personable agents who are passionate about property and always striving to go the extra mile for our clients. Our sales agents all have a tertiary background in marketing and are adept in both planning and executing innovative marketing campaigns, using new technologies to maximise reach and buyer interest. We spend time understanding your needs and expectations so that we can tailor a plan to successfully sell your property at a price that will exceed market value.
The key to any successful marketing strategy is knowing the current market conditions and understanding the type of buyers within that market. Knowing the target market means you can pinpoint the specific motivations buyers have, which is the key to capturing their attention.
We also believe that incorporating technology in marketing is super important (and cost-effective!). Online marketing has really transformed the buyer experience and we believe in utilising this to its highest potential.
In a nutshell, there are 8 things you should do before listing your property for sale:
Basically, you should get the keys on the day of settlement. After that, you can move in as soon as you’d like! The settlement period is generally 30-45 days so if your contract has a settlement period of 30 days, you will get the keys 30 days from the day you sign the contract.
When you make an offer on a property, it can be conditional or unconditional. In a conditional offer, you are still waiting on one or more conditions of the contract to be fulfilled. For example, you might be waiting for a building and pest report to be completed, for your finance to be approved, or for some maintenance to be carried out.
In an unconditional offer, all the conditions are satisfied and the contract is very likely to actually go through to settlement without any hiccups.
Real estate agents charge a commission to sell your property, which is a percentage (+GST) of the achieved sale price. In Brisbane, the commission varies from around 2% to 4%, no doubt with some outside this range.
Many agents are happy to negotiate their fee based on the price of your property and some will even do a fixed amount commission.